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Mamapalooza 2009 Magazine |
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 The 21st Century Mom Report" revealed that, in addition to bigger trends shaping motherhood such as comfort with technology and increasing eco-friendliness, becoming a mother is a huge, life-stage transformation that alters a woman's lifetime purchasing behavior and criteria and triggers a significant re-evaluation of products and brands, MarketingCharts reports.
For example:
- 85% of moms say having a baby changed their purchasing habits.
- 73% say it changed their purchasing criteria.
- 62% say it changed the brands they purchase.
Before having children, BabyCenter said that women are most concerned about product and service quality, features, and design. After becoming mothers, they are much more likely to shop based on safety, quality, and price.
Media Mom: Naptime is the new primetime.
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When a woman becomes a mom, marketers lose three hours of available media time to engage with her per day as her criteria for media use changes from a focus on entertainment to a focus on getting answers. Because of this, the internet serves the needs of today’s moms better than any other form of media.
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39% of moms say their time online is often the most peaceful part of their day. More.
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Go Figure on FACEBOOK:
Facebook users are getting grayer.
Long a hangout for college students, the social-networking giant has morphed into a virtual parlor for the middle-aged, according to a new study. People 35 to 54 are now the biggest age group on the Web site, accounting for 28.2 percent of all U.S. users as of July, according to iStrategyLabs, an online marketing firm. Following close behind are 24- to 34-year-olds, who represent 25.2 percent of users. Original Article Here
P.S. My daughter 'unfriended me the other day'. She thought I was spying on her. After pleading, she put me back up. ~ Joy
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see Joy Rose singing with Deb Chamberlinanthem
'The Time Has Come'
an anthem for global tolerance
this Sunday - July 12th from 1pm-1:30pm on
Linda Swain's
MOMS ON THE MOVE
NBC Channel 10 in Philadelphia
The show airs nationwide, at different times & dates.
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JULY, 8 2009
A way of thinking that provides alternatives to 'cradle to grave' products, is 'cradle to cradle products' modeled on nature with materials perpetually circulated in closed loops, maximizing value without damaging ecosystems.
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Power Moms Embrace Online Forums, Social Networking
 Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).
These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than average).
“We’re seeing women using online avenues like email, online forums, and social networking websites to extend a role they’ve long held as information seekers and relationship builders,” Chuck Schilling, research director, agency and media analytics, Nielsen Online, noted. “Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren’t afraid of new technologies - this group is nearly 25% more likely than average to author a blog.”
In September, Scholastic.com and BirthdayExpress.com tied as the number one website, ranked by index, among the “power mom” demographic, with a composition index of 366 — more than 3.5 times the average.
General Mills, The Gap, and FamilyFun.com rounded out the top five sites that draw a high concentration of “power moms.”
View the full press release.
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Biodegradeable gum goes on sale ...
as street cleaners cross their fingers
- Rebecca Smithers, consumer affairs correspondent
- Monday 30 March 2009/ Huffington Post
It is an environmental scourge that saddles local government with clean-up bills running into hundreds of thousands of pounds. But today the world's first biodegradable chewing gum is arriving on British supermarket shelves, potentially putting to an end the sticky mess caused by the conventional product.
Chicza Rainforest Gum is manufactured in Mexico by Consorcio Chiclero - a consortium of 56 co-operatives employing some 2,000 chicleros (gum farmers) and their families. The workers extract natural gum from the sap of the chicle tree, which is then used to make the product.
Unlike conventional chewing gum, which contains petrochemicals, the organic chewing gum does not stick to clothing or pavements. And once disposed of, it will crumble to dust in about six weeks, dissolving harmlessly in water or being absorbed into the soil.
Chicza comes in lime, mint and spearmint flavours, and is going on sale at Waitrose for £1.39 a packet.
It is costly and difficult to remove conventional chewing gum from public places because of its chemical content, with cleaning typically costing between 10p and 30p per piece. It takes 17 weeks for chewing gum to be removed from the entire length of Oxford Street in London, for example, but only 10 days for it to be littered with gum again.
The Department for Environment, Food and Rural Affairs has calculated that local authorities spend up to £200,000 a year each on clearing gum; the average cost is £13,000.
Westminster city council in London, which has one of the highest clean-up bills, is backing the new product.
A spokesman for Encams, which runs the Keep Britain Tidy campaign said: "While we welcome any product that could potentially alleviate the worst problems of staining, the real solution remains for people to put gum in the bin or - if there isn't one around - in a piece of paper or tissue until they find one."
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Sick of Corporate Greed
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Mamapalooza Reinventing Momdom
Modern mothers today grapple with many of the same issues as their mothers did. Dirty laundry, dirty dishes, dirty floors and dirty deeds. But, today's moms are asking themselves different questions. "Who the heck around here is going to take care of all this crap? I've got a band rehearsal and a plane to catch." Mamapalooza - killing off stereotpes, one day at a time.
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Two days after a freak ski accident in Canada, Natasha Richardson passed away in New York on Wednesday at the age of 45.
From the AP:
Alan Nierob, the Los Angeles-based publicist for Richardson's husband Liam Neeson, confirmed her death in a written statement.
"Liam Neeson, his sons (Micheal, 13, and 12-year-old Daniel), and the entire family are shocked and devastated by the tragic death of their beloved Natasha," the statement said. "They are profoundly grateful for the support, love and prayers of everyone, and ask for privacy during this very difficult time."
The statement did not give details on the cause of death for Richardson, who suffered a head injury and fell on a beginner's trail during a private ski lesson at the luxury Mont Tremblant ski resort in Quebec. Seemingly fine after the fall, about an hour later she complained that she didn't feel well.
She was hospitalized Tuesday in Montreal and later flown to a hospital in New York, where family members had been seen coming and going.
Richardson married Liam Neeson in 1994 and together they have two sons, splitting their time between an apartment in New York City and a farm in Millbrook, NY. She is the daughter of Vanessa Redgrave and the late Tony Richardson and the sister of actress Joely Richardson.
Baby Boomlet: US Births In 2007 Break 1950s Record
ATLANTA — Remember the baby boom? No, not the one after World War II. More babies were born in the United States in 2007 than any other year in the nation's history _ and a wedding band made increasingly little difference in the matter. The 4,317,119 births, reported by federal researchers Wednesday, topped a record first set in 1957 at the height of the baby boom.
Behind the number is both good and bad news. While it shows the U.S. population is more than replacing itself, a healthy trend, the teen birth rate was up for a second year in a row.
The birth rate rose slightly for women of all ages, and births to unwed mothers reached an all-time high of about 40 percent, continuing a trend that started years ago. More than three-quarters of these women were 20 or older.
For a variety of reasons, it's become more acceptable for women to have babies without a husband, said Duke University's S. Philip Morgan, a leading fertility researcher.
Even happy couples may be living together without getting married, experts say. And more women _ especially those in their 30s and 40s _ are choosing to have children despite their single status.
The new numbers suggest the second year of a baby boomlet, with U.S. fertility rates higher in every racial group, the highest among Hispanic women. On average, a U.S. woman has 2.1 babies in her lifetime. That's the "magic number" required for a population to replace itself.
Countries with much lower rates _ such as Japan and Italy _ face future labor shortages and eroding tax bases as they fail to reproduce enough to take care of their aging elders.
While the number of births in the U.S. reached nearly 4.3 million in 2006, mainly due to a larger population, especially a growing number of Hispanics, it's not clear the boomlet will last. Some experts think birth rates are already declining because of the economic recession that began in late 2007.
Mike Stobbe - More at Huf Post
"....the rules of motherhood are being radically rewritten--with a snarl, cymbal crash and power E-chord that would make the lads in AC/DC stand and salute." --USA Today
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